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CO-LOCATED EVENTS

RESEARCH | EVALUATE | CONVERT

October 06 – 07, 2025 | Maritim proArte Hotel, Berlin

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RESEARCH | EVALUATE | CONVERT

Bring your Market Research & Customer Insights to the next level - Join MRCI.CON 2024!
Understanding customer needs is key to every successful business. To enable this, companies across all industries are progressing their Market Research and Customer Insights capacities using the benefits of new technologies and tools. Certainly, the importance of well-executed market research both for developing and launching new products as well as for improving customer relationships is undeniable. Join MRCI.CON to get new ideas and best practices from the leading European brands and find answers to your own challenges! 2.5 days of insights, exchange and networking are awaiting - reserve your seat now!

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“Assumptions are the termites of relationships.”

Henry Winkler (born 1945), American actor, comedian, author, producer, and director

SPEAKERS & MODERATORS

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    KEY TOPICS

    AI-Powered Research Operations:
    What are the best ways to drive efficiency with AI based research and customer insights platforms?

    Data Management & Analytics:
    How to efficiently collect, store and analyze data to quickly gain most relevant insights in a vast range of sources?

    Enabling Meta-Analysis:
    How to achieve fast information synthesis and cross-validation of data from diverse sources and high relevance to context through application of advanced analytics and Natural Language Processing (NLP) technologies?

    Progressing Primary Market Research:
    How to leverage integrated insights from diverse data sources and augment survey-based findings with insights from social media intelligence, behavioral data, transactional data and syndicated or secondary data by using digital analytics and AI-based automation?

    Optimizing Surveys:
    What are the best ways and tools for improving surveys as research techniques and deeply understand what customers want and need?

    Social Media Monitoring:
    How to draw insights and drive customer interest online by analyzing trends and understanding customers?

    Customer Insights & CRM:
    How to effectively use key customer data to gain deep understanding of customers and support customer engagement and loyalty?

    Customer Insights and Competitive Intelligence:
    How to enhance the understanding of market needs by including competitive intelligence tools and analyzing competitors’ profits, sales, trends, and customers?

    Using customer insights to efficiently drive innovation:
    How to optimally organize and integrate customer insights and market research with product innovation?

    Converting Insights into Business Value:
    How to help businesses plan more accurately by using business intelligence tools for forecasting, goal setting and business strategies?

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    we.HAVE PARTNERS!

    MRCI.CON is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience.
    Position your business as a thought leader at MRCI.CON. Join our partners today.

    THE EVENT AT A GLANCE!

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    WHAT OUR ATTENDEES SAY!

     Philip Morris International Istvan Olejnyik
    Well organized and interesting topics covered.
    Excellent planning to allow time for networking.
         EMBS Group Stathis Karaplios
    CiMi.CON keeps a great balance between two main purposes of such conferences – increasing knowledge and building business contacts. Sessions were very interesting, discussions fruitful and there was also space for socializing and expanding the business network. We look forward to being with you again!
         James Widdowson
    A broad spectrum of CI practitioners and the tools available to enhance my own capabilities.
     Dyson Technology Ltd     Tobias Sudkamp
    Interesting presentations, fruitful discussions with peers, perfect organization.
     Eaton     Taina Kaakinen
    Good discussions around the tables, in corridors and excellent presentations.
     Stora Enso     Melissa Eugenio
    Very interesting to meet all players of CI. All shared experiences are very useful. I also liked the workshops.
     Gates Europe     Andreas Dopler Thank you to CiMi.CON Event Series. A well organized event full of inspirations. Was great to be there and have an insightful exchange with other market and competitor intelligence professionals. HILTI AG Marta Bartusch I’m still flashed by all the great insights and talks during CiMi.CON Evolution in Berlin last week. Great event connecting competitive and market intelligence professionals. SCHOTT AG
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    MULTI-TOUCHPOINT NETWORKING!

    Industry Case Studies

    Selected industry case studies provide insights into new strategic approaches, project planning, and operational execution. Learn from the most successful practices and leverage these real-world results for benchmarking against your competitors.

    5+ World Cafés Roundtables

    Engage in multiple themed discussion rounds with rotating topics, participants, and group dynamics.

    Pre-event Networking Sessions / Icebreaker

    Join moderated roundtables the evening before the first conference day. The Icebreaker offers the perfect opportunity to kick off the event in a relaxed and informal setting.

    Panel Discussions

    A moderated conversation where industry experts explore current and future topics from multiple perspectives.

    Say Hello! Networking

    As the name suggests, you'll have 3 minutes to meet fellow attendees and learn why they're here. Be sure to hHave your business cards ready!

    Individual One2Ones

    Schedule exclusive, pre-qualified one-on-one meetings with potential customers.

    Networking Dinner

    Unwind and enjoy great food and drinks in a relaxed atmosphere — the perfect way to conclude an exciting and eventful day.

    Challenge Your Peers

    Collaborate with colleagues and peers to discuss industry challenges and work together to develop tailored solutions with all participants.

    Solution Study

    Explore selected examples from our partners that showcase current trends, innovations, and practical implementation possibilities. Learn from their most successful projects and leverage their services and technologies to tackle your challenges.

    Live Streaming & Event Platform

    Make meaningful connections! Our digital platform uses intelligent matching to help participants discover the right people to meet.

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    we.LOVE
    BERLIN

    Join us in Berlin and relax while doing business in our 5 Star Venue Hotel

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    ALL INCLUSIVE EVENT PASS

    € 3.249

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    PREMIUM EVENT PASS

    € 2.749

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    STANDARD EVENT PASS

    € 2.549

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