Interested in understanding the impact that each media channel has on your KPIs and how this can help with marketing optimisation? Join us to learn how you can use Marketing Mix Modelling (MMM) using a Bayesian approach. Bayesian MMMs offer a more reflective way of measuring marketing performance by taking prior knowledge about media channels into account. They work with aggregated data, are privacy safe and robust against measurement gaps.

In this presentation you will learn:

What is the future of full funnel measurement?

How to model Marketing effectiveness with bayesian Methods?

How to create better comparability between different channels using MMM?