27 years of international consultancy, commercial & product development roles across the globe with multinational pharmaceutical, diagnostic, biotech and professional services organizations.

* Global competitive intelligence expert, facilitator and primary intelligence research partner across a range of industries
* Nine years of professional services general management experience in running a leading competitive intelligence agency in Europe and two years ago co-founded with Beth Elliott a competitive intelligence consultancy focused on primary intelligence gathering
* Extensive global marketing and product development, based in the USA for many years
* Successfully concluded a number of “news making” licensing deals to enhance R&D pipeline
* Twelve years of pharmaceutical general management experience in running affiliated companies in New Zealand, PR China, USA Denmark and now the UK

Specialities: Provision of competitive intelligence services, across wide range of industries . Expertise focused on:

* Asking the right questions
* Primary intelligence gathering and engaging with right sources - dig deep
* Analysis to understand the external competitive environment- digging deeper
* Game Storming design and moderation expertise

The Primary Intelligence Company Dig Worldwide is a specialist agency, providing back to basics primary competitive intelligence in a legal and ethical manner. We are based in Innovation House located in Discovery Park, Sandwich (not far from London) but work globally. Everything that Dig Worldwide does is based on asking the right questions of both our clients and our sources. This ensures effort is focused on what matters rather than peripheral activity; providing you with robust and validated intelligence insights. What is back to basics? When gathering primary intelligence, we utilise our Source Enrichment Process along with traditional methods; spending our time engaging with high numbers of relevant and informed sources rather than scanning the secondary domain, data mining or interviewing only a handful of people. If you need to know your competitors next moves, we are here to help.