In times of economic uncertainty, budgets shrink—and market research often lands on the chopping block. But is that the smart move?

Guiding Questions:

• How can we better communicate the ROI of market research to internal stakeholders?
• What role can MR play in reducing business risk and guiding smarter decisions during downturns?
• Are there research approaches that are more “crisis-proof” or adaptable in leaner times?
• Should MR departments rethink their positioning—from service to strategic partner?

The participants use the phenomenon of collective intelligence and discuss constructively in moderated and thematically focused groups in a café-like atmosphere.

The World Café session continues with two more rounds! The participants use the phenomenon of collective intelligence and discuss constructively in moderated and thematically focused groups in a café-like atmosphere.

Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.