Giuliana Moroni

Speaker

Giuliana Moroni

Market Intelligence Lead, Hyundai Motor Company

Giuliana Moroni has been Market Intelligence Lead at Hyundai Motor Europe since 2023. In her current role, as part of the Product Strategy team in the European Headquarters, she is working on providing valuable market insights with different data-driven approaches. Prior to this, for more than 3 years, she worked as Market & Consumer Insights Manager at vivo.

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Session

Conducting Effective Qualitative and Quantitative Research for Successful Product Development

Case Study

Monday, October 06

09:25 am - 09:50 am

Live in Berlin

Less Details

To produce the right product for the market, companies must conduct comprehensive qualitative and quantitative research from early concept surveys to final product trials. This process involves gathering consumer insights, testing prototypes, and analyzing data to ensure that the product meets market demands and performs well in real-world conditions. In this session you will learn

How qualitative and quantitative research differ in automotive development?
How early surveys affect the development of vehicle design?
How prototype testing influences product refinement?
How final trial data validate a product’s market fit?

Presentation

Company

Hyundai Motor Company

https://www.hyundai.com/

Hyundai Motor Co., Ltd. engages in the manufacture and distribution of motor vehicles and parts. It operates through the following business areas: Vehicle, Financial and Others. The Vehicle division offers motor vehicles. The Financial division provides financing, leasing and credit cards. The Other division includes manufacture of railways. The company was founded on December 29, 1967 and is headquartered in Seoul, South Korea.

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