My team and I are working to bring insights into action at Zalando. We track customer perception, satisfaction, and watch out for changes in market dynamics so we stay ahead of the curve in surprising and delighting customers.

Simultaneously, I am researching, writing, and teaching about techniques and frameworks that help teams communicate and collaborate more fluidly. I want to build teams that work.

I am an insatiably curious, eternal student. I believe that excellence in knowledge management and communication is vital to every company's success. After working with dozens of clients, I've realized that broken and dysfunctional information flows are too often the norm in many teams, from large corporations to small start-ups. Toxic culture and exhausting swirl don't have to be the norm! That is why I founded Changing Perspectives. Changing Perspectives is a communication consultancy designed to teach individuals all over the world how to communicate clearly and thoughtfully create internal information flows so they can do better work and provide more value to their team.

I began my career as an analyst working in brand management, strategy, and new product development (NPD) for some of the biggest brands in the world, including Johnson & Johnson, QVC, and Nielsen. I draw on my ten years of research and analytics experience to help me connect the communication dots across industries and teams.

While at Johnson & Johnson, I led the charge to change the way knowledge and insights were shared across all sectors of the company (Consumer, Pharma, and Medical Devices). I was part of the core team that launched a global cross-sector knowledge management platform, which saved brand teams millions by enabling them to leverage existing consumer research and unite global resources that had previously been siloed.

In 2016, I joined the leadership team at Market Logic Software, a leading knowledge management start-up that was realizing the potential of insight activation. While there, I managed the implementation and maintenance of the SaaS platforms for more than 30 Fortune 500 companies.

I believe that transparency, clear communication, and seamless information flows are keys to the future of work. Changing Perspectives leverages these values to drive the communication revolution, bringing the future of work to life today.

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle. - Founded in Berlin in 2008, we bring head-to-toe fashion to more than 50 million active customers in 25 markets; offering clothes, footwear, accessories, and beauty. - We're building the ecosystem for fashion and lifestyle ecommerce. Our offering: - Our assortment of international brands ranges from world-famous names to local labels - Our platform is a one-stop fashion destination for inspiration, innovation, and interaction - As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners, and friends of our brand. - Our logistics network with 12 centrally located fulfillment centers allows us to efficiently serve our customers throughout Europe, supported by warehouses in Italy, France, Poland, and Sweden with a focus on local customer needs. Our beliefs: - Our ambition is to combine our passion for self-expression through fashion with our unwavering commitments to sustainability and D&I - We believe that our integration of fashion, operations, and online technology gives us the capability to deliver a compelling value proposition to both our customers and fashion brand partners.