As we do so much work with data, market research seem to be quite easy to automate. However, especially in the B2B context, nothing is as easy as it seems. But, if it’s done right, it brings an immense value to the organization.

In this presentation you will learn:

• Automating market research – where to start?
• What are the key challenges and how did automation change our function at Vestas?
• How to deal with different languages and data sources seamlessly?