Generative AI is revolutionizing market research by transforming data collection, enhancing customer insights, and enabling more informed business decisions. This session will explore how AI-driven methodologies can uncover deeper consumer trends, generate actionable intelligence, and support strategic commercial success. We will also address the challenges of integrating generative AI into the research process and how to navigate them effectively. In this session, you will learn:

• How to leverage generative AI to improve data collection and extract meaningful insights.
• How to apply AI-driven techniques to generate actionable customer intelligence.
• How to use AI-powered insights to shape and refine business strategy.