Veronica Rucco has been working in various marketing and market insights positions for the last six years. Her expertise in FMCG, Med-Tech, and premium consumer goods includes conducting in-depth numerical analysis, and extracting key insights to drive strategic recommendations as well as market research, customer satisfaction, consumer insights, and both B2B and B2C marketing.

The origins of Victorinox date back to 1884, when Karl Elsener opened a knifemaking workshop in central Switzerland and invented the original Swiss Army Knife™. Today, Victorinox AG is a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches and travel gear. Victorinox products embody the brand and ensure consumers are best prepared to everyday challenges by offering smart and masterful solutions. The head office of the company is in Ibach-Schwyz, Switzerland.