Insights experts and market researchers around the globe have already begun to integrate AI solutions into their daily workflows. But how can these same solutions help break down knowledge silo’s and drive a new, insights-first mentality for business users across the organization? arket Logic’s solution DeepSights™ is the world’s first generative-AI solution for consumer insights and market research. In this session, Market Logic will not only showcase the technology behind AI-for-Insights–we will also share, with the help of our clients, how integrating AI helps foster a culture of insights-led innovation throughout the organization.
In this sessionyou will learn:
- Understanding the “AI for Insights” use case and how AI solutions will change the strategic value of the insights function
- How Market Logic has partnered with Novartis to transform their consumer data solution
- Best practices for connecting business users to consumer & market insights
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