Is there a “right” moment to start a competitor watch?
What are the steps to start (and keep) a competitor watch? What kind of resources do you need?
How can you communicate the value of competitor watch to gain support from C-level executives?
How do successful organizations identify and prioritize key competitors for monitoring?
What are the advantages and disadvantages of starting a bottom-up competitor watch initiative?
How, when and who to report to? How to ensure insights will be utilized across departments?
What are the best practices for integrating external competitor data with internal insights to inform strategic decision-making to get ROI?
What are potential strategies for re-launching a competitor watch initiative with stronger support and clearer objectives and how could lessons from past mistakes be incorporated into the new initiative?
How can companies adapt their competitive watch strategies to respond to rapidly evolving market conditions and emerging competitors?