In times of economic uncertainty, budgets shrink—and market research often lands on the chopping block. But is that the smart move?
Guiding Questions:
- How can we better communicate the ROI of market research to internal stakeholders?
- What role can MR play in reducing business risk and guiding smarter decisions during downturns?
- Are there research approaches that are more “crisis-proof” or adaptable in leaner times?
- Should MR departments rethink their positioning—from service to strategic partner?
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