The online food delivery market is experiencing significant growth due to changing consumer habits favoring online platforms, driven by increased internet usage, smartphone accessibility, simplified e-banking, improved food courier logistics, and evolving lifestyles. Our company, which operates multiple brands, is based in over 70 countries. As we have grown via M&As, we need to understand how each individual brand operates, including how the brands conduct CI locally. But the ultimate goal is to make sure that our function delivers concise insights to the leadership.
In this session you will learn:
- How to build an insight function with such variety of brands and large geographical presence?
- How to gather insights locally in such a dynamic market, and how to consult and consolidate the insights on a central level?
- How to deploy analytics to get the right insights?
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