As a recruitment company operating globally, we need to keep track of both the needs of the companies, as well as the pain points of the candidates. We also need to understand how the industry and the economy are moving, to be able to define the strategy long- and short term.
In this presentation you will learn:
- How to tailor market research to diverse markets?
- How to approach companies and candidates – are there differences?
- How to build a full picture?
- How to incorporate the insights into the business strategy?
- Staying global, going local – how to make sure our research is granular, and targeted?
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