At Galaxus, we use Market Research for tracking customer satisfaction and campaign performance. As we do around 40 campaigns a year via different channels, we need to make sure they deliver maximum value on all channels. Which is why we set measurable KPIs and conduct comparison correlation tests for pre- and post-tests.
In this presentation you will learn:
- Eye tracking and AI – how to make the most out of technology?
- How to measure performance consistently?
- How to increase campaign engagement and brand recognition with AI?
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