Tuesday, October 07
03:30 PM - 04:05 PM
Live in Berlin
Less Details
Presenting the results of our World Cafés: The moderators summarize the key take-aways of their World Café Round Tables on the main stage and share the main findings with all attendees.
Erik Strückmüller is currently part of a Commercial Excellence Program at LANXESS managing the Project Management Office, based in Bratislava, Slovakia. With over five years of experience in various roles, focusing on enhancing project management and market intelligence initiatives across the EMEA region and consequently globally focused on commercial excellence activities. Erik has a proven track record in coordinating international cross-business projects, improving data collection, reporting and transparency, and representing the company in external engagements. His expertise includes stakeholder communication, HSEQ & Organizational management and digital transformation initiatives.
Anja Steinmetz is the Head of Marketing Excellence for the Coatings & Construction Solutions division at Synthomer. Since joining Synthomer in October 2021 her focus has been on driving strategic marketing initiatives to strengthen Synthomer's global market presence. She oversees divisional market intelligence and marketing communications, aligning them with corporate objectives. Prior to Synthomer, she spent several years in information management as a Technical Editor at Cognitas GmbH, and previously worked in marketing and sales roles at Chemetall GmbH, managing specialty chemicals products. Anja holds a Ph.D. in Physical Chemistry from the University of Essen, with research experience in rheology and colloid chemistry.
A market and competitive intelligence professional with 18+ years of experience in conceptualizing, leading and executing strategic market analysis and advisory projects, and advising companies on implementing market intelligence operations.
Key skills in:
- Strategy and Market Intelligence project management in international settings
- Market Sizing, Market Attractiveness Analysis, Competitive Intelligence and Profiling, Customer Intelligence, Primary and Secondary Research and Analysis, Proposal Writing
- Client relationship building, Account Management, Customer Success Management
- Industry Expertise in Automotive, Healthcare & Pharma, Financial Services, Consumer Electronics
- Fluent in English, Polish, German and French
Nick Friedberg is an experienced leader in corporate intelligence and strategy, currently serving as Vice President and Head of Global Intelligence at Vestas Wind Systems, a global leader in wind turbine manufacturing. With a career spanning various industries, Nick has held senior roles in strategy, corporate development, and intelligence across companies like Smith & Nephew, Coloplast, and HARTMANN Group. At Vestas, he leads a team dedicated to providing strategic insights and intelligence that inform critical decision-making and contribute to the company’s ongoing success. Nick’s expertise includes market forecasting, competitor analysis, and intelligence-driven business strategies, and he is passionate about fostering a collaborative, community-based approach to intelligence sharing within organizations.